Lyndhurst, NJ (February 22, 2007) – IncentOne is pleased to announce that TripleTree’s latest population health management report, Health & Wellness: Accelerating Trends and Emerging Themes, cites IncentOne as the only incentives vendor that provides a truly integrated technology platform to support population health management programs. IncentOne’s CEO, Michael Dermer is featured as a guest author for the report.

While other vendors provide a narrow range of rewards for single activities or events, TripleTree notes that incentives companies need to offer a broad variety of rewards to effectively serve the healthcare sector. IncentOne provides a plethora of monetary (e.g., premium and HSA contributions) and non-monetary (e.g., gift cards from hundreds of national retailers) rewards that appeal to all audiences.

The report recognizes that rewards are just one component of an effective incentive solution. It then goes on to say that “integrated technology is necessary to take incentives to the next level.” IncentOne’s solution meets these criteria by integrating systems that manage activities, processes, tracking and reporting; guidance on optimal program design, execution and improvement; and services to effectively implement, support, communicate and analyze information. IncentOne was also noted for its pioneering relationships with some of the nation’s most prominent payers, health vendors and employers, enabling the company to build continued momentum to “extend its leadership position.”

In keeping with IncentOne’s market leadership role, Mr. Dermer’s article, entitled Incentives are the Cornerstone of an Effective Health and Productivity Management Program, stresses the importance of incentives in driving consumerism and the resulting behavior change required to reduce healthcare costs and improve clinical outcomes. Dermer goes on to emphasize that an incentive solution needs to be integrated and flexible in order to apply to different audiences, activities, rewards, health partners and data sources.

TripleTree, the leading investment banking firm dedicated to researching Technology and Business Services, began releasing reports on the Health & Wellness industry in 2005. With their latest report, TripleTree continues to explore this rapidly changing and consolidating field. Readers may download the Incentives Management section of this report by visiting http://www.IncentOne.com/TripleTree.

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Since 1997, IncentOne has provided integrated incentive solutions to clients ranging from small businesses to the FORTUNE® 500, including half of the FORTUNE® 50. IncentOne’s solutions combine its proven incentive platform with the industry’s most comprehensive reward portfolio and best practices to provide companies with a tool to drive business objectives. IncentOne’s clients include Washington Mutual, WebMD, Blue Cross Blue Shield, Deloitte, MGM, ADP, NBC and the United States Postal Service. For more information, please visit www.IncentOne.com.