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IncentOne introduces the CUSTOMER CHOICE
AWARD™
Incentives industry leader unveils new product to
improve effectiveness of marketing promotions
NEW YORK, NY (June 20, 2006) IncentOne, a
leading provider of integrated incentive solutions, launched its new CUSTOMER
CHOICE AWARD™. The CUSTOMER CHOICE AWARD is designed to drive consumers
to purchase products (e.g., packaged goods), try new products (e.g., test drive
cars), and enroll in new services (e.g., open a checking account). It is also
a valuable tool for marketers to retain existing customers by rewarding them
for their loyalty. The CUSTOMER CHOICE AWARD will be introduced at DM Days New
York, a major conference and exposition for the Direct Marketing industry, held
June 20th through 22nd.
The CUSTOMER CHOICE AWARD drives consumer action by enabling
individuals to select the gift card of their choice from hundreds of national
retailers. Marketers simply select a desired promotional value (e.g., $25 for
signing up for a new service) and consumers choose their own gift cards. The
CUSTOMER CHOICE AWARD is available in any amount ranging from $5 to $5,000.
Since consumers select their own award, they are relevant to any
demographic group that marketers are trying to reach. “The CUSTOMER CHOICE
AWARD provides a single solution that can be applied to various demographics and
initiatives,” states Rob Kaminoff, IncentOne's chief marketing officer.
“Whether you are targeting women, men or GenXers, consumers simply select
what they like. Women, for example, might select gift cards from such retailers
as Macy's, Bloomingdales, Williams-Sonoma and Coach. Men might choose gift cards
from Brooks Brothers, Sharper Image, Bass Pro Shops or Sears. Those from Generation
X would probably select gift cards for iTunes, Banana Republic or Bennigans.
Because of the national (and often global) presence of our retailers and merchandisers,
they are relevant to all consumers, regardless of where they live.”
Marketers that utilize the CUSTOMER CHOICE AWARD gain access to
IncentOne's industry-leading tracking system, which provides detailed metrics, including
the response rates for each promotion, the ability to test different promotional concepts
and award levels and a greater understanding of their demographic mix. The CUSTOMER
CHOICE AWARD is the ideal solution for companies who want to dramatically improve the
effectiveness of promotions aimed at acquiring and retaining customers.
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Since 1997, IncentOne has provided integrated incentive
solutions to clients ranging from small businesses to the FORTUNE® 1000,
including half of the FORTUNE® 50. IncentOne's solutions combine its proven
incentive platform with the industry's most comprehensive reward portfolio and Best Practices
to provide companies with a tool to drive business objectives. IncentOne's clients include
Washington Mutual, WebMD, Blue Cross Blue Shield, MGM, ADP, NBC and the United States Postal
Service. For more information, please visit
www.IncentOne.com or contact Rick Gordimer at (201) 372-9250 x302
or via email at RGordimer@IncentOne.com.
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