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IncentOne’s Work with Horizon Blue Cross Blue Shield of New Jersey
Wins Consumer Health World Award
Innovative Horizon Health Rewards Program Focuses on Improving Consumer Health
Lyndhurst, NJ —
January 30, 2007 — IncentOne,
the leading provider of integrated healthcare incentive solutions, announced that the company’s client, Horizon Blue Cross Blue Shield of New Jersey (BCBSNJ), received a Consumer Health World Award for “Best initiative engaging consumers in the health decision-making process.” Consumer Health World is the nation’s #1 business-to-business conference on consumer health.
Horizon Health Rewards is an innovative program designed by Horizon BCBSNJ, WebMD and IncentOne that allows consumers to take greater responsibility for their healthcare decisions, to become better educated healthcare consumers, improve their overall health and reduce healthcare costs.
“IncentOne worked with Horizon Blue Cross Blue Shield of New Jersey over a period of time to ensure that their plan subscribers take the proactive steps necessary to educate themselves about their health and healthcare needs,” said Michael Dermer, President and CEO of IncentOne. “The IncentOne-designed Horizon Health Rewards has been recognized as the nation’s leading product in such a critical space within the healthcare industry, and we are proud to be a part of Horizon’s program.”
As part of this incentive program, consumers are rewarded with incentives, designed and distributed using IncentOne’s technology, for completing health and wellness activities. They earn points that are deposited into an online personalized rewards account and can redeem the points for gift cards from hundreds of the nation’s leading retailers, brand-name merchandise, travel packages and more.
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About IncentOne
Since 1997, IncentOne has provided integrated incentive
solutions to clients ranging from small businesses to the FORTUNE® 500, including half of the
FORTUNE® 50. IncentOne’s solutions combine its proven incentive platform with the
industry’s most comprehensive reward portfolio and best practices to provide companies with a tool
to drive business objectives. IncentOne’s clients include Washington Mutual, WebMD, Blue Cross Blue
Shield, Deloitte, MGM, ADP, NBC and the United States Postal Service. For more information, please visit
www.IncentOne.com.
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