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HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY LAUNCHES A COMPREHENSIVE
INCENTIVE PROGRAM TO REWARD MEMBERS FOR HEALTHY BEHAVIOR
Horizon BCBSNJ offers Horizon Health Rewards to employers
NEWARK, NJ, (June 8, 2006) — Horizon Blue Cross Blue
Shield of New Jersey (Horizon BCBSNJ) and IncentOneSM, the leading provider of
integrated healthcare incentive solutions, have announced a strategic alliance to drive
healthy behavior through an employer-sponsored incentive program. Under the terms of the
agreement, Horizon BCBSNJ Health Rewards will be integrated into Horizon BCBSNJ’s
My Health Manager, where members have powerful tools to manage their healthcare. Along
with comprehensive health information and decision support applications from WebMD,
Horizon BCBSNJ members will be able to earn rewards for completing health and wellness
activities.
Horizon BCBSNJ, IncentOne and WebMD designed a comprehensive rewards
program for employers to help motivate their employees to engage in more healthy behaviors.
Members who complete desired health and wellness activities earn points that are deposited
into personalized health reward accounts. Points can be redeemed for the reward of their
choice from IncentOne’s extensive reward portfolio of gift cards from hundreds of
the nation’s leading retailers as well as merchandise, travel packages and more.
The solution provides real-time reporting and management of activities and also provides
personalized member communications about the importance of health and wellness activities.
“Horizon Blue Cross Blue Shield of New Jersey is committed to improving
the health of our members and providing innovative solutions to help our employers reduce
their healthcare costs by keeping their employees healthy,” said Robert A. Marino,
senior vice president of market business units for Horizon BCBSNJ. “With IncentOne
and its EMPLOYEE POWER™ platform, we give our employers a powerful tool to encourage
healthy behavior among their employees to help reduce their long-term healthcare costs.
”
“Incentives are an essential element of any effective cost reduction
strategy,” states Rob Kaminoff, chief marketing officer of IncentOne. “With
IncentOne’s EMPLOYEE POWER platform, Horizon BCBSNJ is providing an innovative and
tangible way for employers to reward employees for healthy behaviors. Behavior change
requires incentives that drive employees to positive healthcare activities. Horizon BCBSNJ
not only delivers behavior-changing rewards, but does so as part of an integrated solution
that can be used to drive all elements of an employer’s healthcare cost reduction
efforts.”
About IncentOne
Since 1997, IncentOne has provided integrated incentive
solutions to clients ranging from small businesses to the FORTUNE® 1000,
including half of the FORTUNE® 50. IncentOne’s solutions combine
its proven incentive platform with the industry’s most comprehensive reward portfolio
and Best Practices to provide companies with a tool to drive business objectives.
IncentOne’s clients include Washington Mutual, Blue Cross Blue Shield, Deloitte,
MGM, ADP, NBC and the United States Postal Service. For more information, please visit
IncentOne at www.IncentOne.com.
About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, with headquarters in Newark,
is New Jersey’s largest health insurer providing coverage to more than 3.3 million
people. Horizon BCBSNJ’s company Web site is located at
www.HorizonBlue.com.
Horizon BCBSNJ is an independent licensee of the Blue Cross Blue Shield Association.
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