Markets have become increasingly competitive, making product and service differentiation difficult. Effective promotional, incentive and loyalty programs have become necessary tools for marketers charged with acquiring, retaining and maximizing the value of customers.

Generating cost-effective acquisition, growth to multiple products or services, service recovery and, ultimately, customer loyalty require programs that can be applied to different audiences, products, services and customer segments. IncentOne delivers its integrated solution with the speed and flexibility needed to drive customer acquisition, minimize attrition and generate loyalty.

IncentOne’s solutions solve the most common promotion and loyalty program challenges:

• Sourcing of rewards for diverse audiences and business objectives
  
   
  Marketers require rewards that match the demographics of the target audience. This often requires marketers to source new rewards for each customer acquisition, retention or loyalty program.
  
  
• Inability to apply a single solution to different demographics
  
   
  With different target audiences and marketing goals, marketers are often required to craft new programs for each marketing campaign. This includes rewards, tracking, customer service and program analysis procedures.
  
  
• Inability to deliver acquisition, incentive and loyalty programs with the speed required in a competitive market
  
   
  In a highly competitive world, it is crucial to deliver innovative marketing programs quickly and efficiently. Market share and differentiation often depend on speed to market. Reward sourcing and crafting administrative procedures can often significantly increase the time to market for acquisition, incentive and loyalty initiatives.
  
  
• Need to design new programs for each product or initiative
  
   
  Without a single solution that can be applied in various circumstances, every program element must be crafted to support each new product, service or audience. This can be time-consuming and requires significant resources to bring programs to market.
  
  
• Lack of integrated tracking, reporting and audit trails
  
   
  Because marketers are often required to craft new programs for different products and audiences, they must also create the administrative processes to track and report program activity. This requires a series of manual processes – many of which lack the audit procedures required by business leaders, accounting departments and clients.
  
  
• Inability to manage all programs in a single solution
  
   
  Because activity is not managed in a single place, it becomes difficult to have one dashboard view of program activity. Analyzing response rates to acquisition programs, determining the impact of loyalty initiatives or revealing demographic trends becomes difficult when each program has its own set of administrative procedures.
  
  
• Lack of process to obtain customer feedback
  
   
  Because reward sourcing and related procedures are time consuming, marketers often do not integrate customer feedback into acquisition, promotion and loyalty programs. This lack of time causes you to miss an opportunity to learn powerful customer insights as they interact with your program.

IncentOne’s solutions solve these challenges by integrating:

• Seamless integration of rewards, systems, guidance and services
  
   
  IncentOne integrates the rewards, systems, guidance and services required for an effective program. With its reward portfolio and proven incentive management systems, IncentOne brings together rewards, administrative services and consultation in a single solution.
  
  
• Rewards that appeal to all audiences
  
   
  IncentOne’s solutions provide the ultimate reward – choice. Recipients can select rewards from our extensive catalog that includes gift cards from hundreds of national retailers and much more. This eliminates the need to pre-select or source new rewards for each program, regardless of audience demographics.
  
  
• Real-time tracking and reporting on all activity
  
   
  Because all activity occurs in a single solution, IncentOne provides real-time tracking and reporting on all program activity. IncentOne’s solutions come with a series of standard reports, but we can also provide custom reporting on any element of data we have. Reports can be viewed in real time and downloaded into traditional formats such as Excel, PDF or HTML for printing.
  
  
• Proven technology and track record
  
   
  IncentOne’s solutions are not being “developed” for you. Instead they leverage the collective experience of FORTUNE 500 companies and are customized for your specific needs. IncentOne regularly maintains employee, customer and member information for large corporations and undergoes significant testing to comply with the requirements of these companies. IncentOne has passed information security audits for over 50 FORTUNE 500 companies.
  
  
• Flexibility to respond to changing program needs
  
   
  Flexibility is a core element of IncentOne’s solutions. Existing and future program needs and requirements are often difficult to define and IncentOne’s solutions have been designed with the flexibility needed to modify current programs or create new ones with little administrative effort and minimal cost implications.
  
  
• Telephone and online support
  
   
  All of IncentOne’s solutions provide program administrators and participants with both telephone and online support for all program functions. IncentOne believes that choice is the best reward™ – this is true not only for its reward selection, but also for how participants choose to perform customer service functions.
  
  
• Client-specific customization of all program elements
  
   
  IncentOne’s solutions include a series of program elements that can be customized. All core program elements are customized with your branding and designed consistently throughout all program elements. IncentOne also complies with your brand standards and can either provide marketing services or work with you on program design.
  
  
• Single event “Award” and on-going “Points” solutions
  
   
  With IncentOne, you have one partner that delivers a range of solutions for objectives as diverse as targeting female customers with new products, thanking customers for their patience with service issues and integrating “points” loyalty programs as part of a long-term customer retention strategy.
  
  
• Real-time customer feedback
  
   
  When customers are receiving rewards, they are extremely attentive. IncentOne’s solutions enable you to capture customer feedback during the reward issuance and selection process – when participants are most likely to be open to survey and feedback requests.
  
  
• ROI analysis
  
   
  IncentOne provides analysis of spending, response rates, trends and, ultimately, return on investment. With this data at your fingertips, IncentOne can aid you in driving customer experiences for internal and external audiences.

Whether you are looking for “awards” for a single customer acquisition campaign or an integrated “points” solution to drive ongoing customer loyalty, IncentOne has a solution to meet your needs. Our solutions enable you to implement a single program or to wrap your programs together into a single customer loyalty solution. IncentOne delivers the integration and flexibility that drive cost savings and program improvement and enable you to focus on how the solution drives key business results. IncentOne’s clients that have benefited from our Marketing Solutions include Mazda, Sports Illustrated, Time Warner, Discover and Ingram Micro.