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News

Welltok Acquires Leading Health App Developer Mindbloom

Company to leverage mobile, gaming and consumer engagement expertise 

Denver, Colo. – March 20, 2014Welltok®, Inc., the pioneer in health optimization, today announced the acquisition of Seattle-based Mindbloom, an innovative mobile health company. The acquisition will expand Welltok’s capabilities to deliver engaging, interactive mobile experiences through its CaféWell Health Optimization Platform, and allow consumers anytime, anywhere access to compelling health programs, content, applications and communities.

 

“To profoundly change consumers’ health-related awareness, actions and behaviors for the better, we need an effective and practical platform to become engrained in their daily lives,” said Jeff Margolis, chairman and CEO of Welltok. “We were impressed by the Mindbloom team’s ability to integrate behavioral science and user-centered design principles with health-related content to deliver a superior consumer experience.”

 

Mindbloom has built popular, top-rated apps, including Bloom for inspiration and Life Game for life improvement. The company has garnered a highly engaged user base and has had apps featured in the Apple App Store and by ABC News. Additionally, leading health plans and pharmacy retailers have collaborated with Mindbloom to create solutions for millions of consumers.

 

Welltok is revolutionizing the way population health managers align consumer actions and behaviors with the right incentives and rewards. The company recently raised $22.1 million in Series C funding led by New Enterprise Associates (NEA), which included the first investment from the IBM Watson Group and participation from Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures. The new capital is being used to accelerate product development of CaféWell Concierge powered by IBM Watson and expand the CaféWell Connect partner program, as well as integrate Mindbloom’s capabilities into the CaféWell platform.  

 

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Welltok Raises $22 Million in Series C Funding, Including IBM Investment to Fuel Watson-Powered Health App

Financing led by NEA to accelerate market expansion and product development 

 

Denver, Colo. – Feb. 12, 2014 – Welltok®, Inc., developer of the CaféWell Health Optimization Platform, today announced it has raised $22.1 million in Series C funding led by New Enterprise Associates (NEA) with new participation from IBM (NYSE: IBM) and Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures’ life fund portfolio.

 

This is IBM’s first direct investment from the recently formed Watson Group, and supports its partnership with Welltok to build CaféWell Concierge, a new application infused with Watson’s cognitive computing capabilities. Welltok’s app will call upon Watson’s unique ability to uncover insights from Big Data by understanding the complexities of human language, reading millions of pages of data within seconds and improving its own performance by learning.

 

Additional participants in the round include existing investors Emergence Capital Partners, InterWest Partners, Miramar Venture Partners and Okapi Venture Capital. This brings Welltok’s funding in the last nine months to more than $40 million, making it one of the past year’s best capitalized digital health companies.

 

Welltok’s Health Optimization Platform, CaféWell, is gaining significant traction with population health managers by solving two key challenges: organizing the expanding ecosystem of health and wellness solutions (apps, condition management programs, tracking devices, content, etc.) and delivering an engaging consumer platform that aligns activities with incentives, such as premium reductions for taking actions that lower Body Mass Index (BMI). CaféWell accomplishes this through the use of Social Health Itineraries that are personalized based on an individual’s health status, available benefits, behavioral characteristics, interests and other factors. 

 

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Welltok Bolsters Leadership Team With New CMO and CTO

Introducing Mobile health guru Michelle Snyder and tech architect Vance Allen round out executive team 

DENVER, CO, - January 29, 2014 - Welltok, Inc., the is primed for success with the industry's strongest leadership team at the helm. The company announced today that Michelle Snyder and Vance Allen joined the diverse team as its chief marketing officer (CMO) and chief technology officer (CTO, respectively.

"We are in the business of helping population health managers optimize their customers' health and reward them for doing so. This requires a unique, multi-disciplinary blend of healthcare domain expertise and applied technology competencies that we've assembled with our accomplished management team," said Jeff Margolis, chairman and CEO for Welltok. "Vance brings the experience of retooling the education industry from bricks and mortar to an on-demand virtual learning environment. And, Michelle successfully drove mobile adoption among physicians, arguably the most challenging category of healthcare constituents in which to effectively change behaviors."

Snyder brings more than a decade of experience from Epocrates, now an athenahealth (Nasdaq: ATHN) company. As an early member of the senior management team, Snyder helped shape Epocrates' vision and build the industry's leading mHealth brand. Snyder most recently served as an executive-in-residence for InterWest Partners with a focus on the intersection of healthcare, technology and consumers. Snyder continues to advise InterWest as well as innovative digital health companies Propeller Health, HealthLoop and HealthFinch, and startup accelerators BluePrint Health and RockHealth. 

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Welltok Makes the Right Connections with New Partner Program

Introducing CaféWell Connect to integrate condition management programs, incentives, tracking devices and more 

DENVER, CO, - January 16, 2014 - Welltok, Inc., the pioneering Social health Management company, today announced the launch of CaféWell Connect, its new partner program.  CaféWell Connect is the first program to unite premiere condition management and wellness programs with select applications and tracking devices into one engaging platform – the CaféWell Health Optimization Platform. 

“Personalized health care has really exploded, which speaks volumes to the demand and opportunity, but it has also created a fragmented marketplace,” said Maneesh Goyal, senior vice president of corporate development for Welltok. “We are solving the overload challenge by providing population health managers with the ability to seamlessly integrate best of breed solutions with existing client programs in an efficient and engaging manner.”

 

Population health managers, including payers, health systems and accountable care organizations, can now conveniently select from a curated list of partners to plug into the CaféWell platform. Existing enterprise programs and services may also be added to provide a fully integrated platform as service solution for administrators and users. This end-to-end enterprise solution also provides managers with detailed accounting, reporting, member eligibility information and technical support for operational efficiencies, while adhering to the highest levels of security and privacy.

 

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One-third of Colorado State Employees Get Involved with New Health Incentive Program

UnitedHealthcare and Kaiser Permanente Co-Sponsor CaféWell Platform to Drive Healthy Behaviors 

DENVER, Colo. - Jan. 3, 2014 - Welltok, Inc., the pioneering Social health Management company, announced today it has reached key milestones in its effort to support Gov. John Hickenlooper's goal to make Colorado the healthiest state in America. More than 10,000 state employees (30 percent of the qualified population) have started participating in a range of health activities since the launch of Welltok's CaféWell health incentive program in July 2013. Half of the participants have completed a Health Risk Assessment (HRA) with their insurer through CaféWell which is more than a 650 percent increase in HRA completion compared with the prior year. 

Sponsored by UnitedHealthcare and Kaiser Permanente, which provide health insurance for Colorado state employees, the CaféWell Health Optimization Platform provides employees with a variety of health activities, incentives for participation and access to valuable resources, including health coaching. 

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Welltok Taps IBM Watson to Create Novel Health Optimization Service for Consumers

CaféWell Concierge to Marry IBM Watson's Cognitive Computing Abilities With Welltok's Health Optimization Platform and Incentive Management Capabilities to Revolutionize Consumer Health

DENVER, CO--(Marketwired - Nov 14, 2013) - Welltok, Inc., the leading Social Health Management company, today announced that it is partnering with IBM to bring a unique collaborative solution called CaféWell Concierge powered by IBM Watson to market. The new, easy-to-use solution will offer healthcare consumers the ability to identify personalized activities, health content and condition management programs to optimize their health and get rewarded for positive behavior change. The solution will be sponsored by health plans, health systems, accountable care organizations, health retailers and other entities that are seeking to improve consumers' health status and lower costs. Welltok will work with industry leaders such as Aetna to help shape the product direction and pilot test the product with members.  

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WellTok Acquires Leading Health Incentive Management Company to Set New Performance Standard for Incentive-driven Population Health Management

Expertise gained from developing 4,000 incentive programs for over 2 million consumers to be integrated into leading health optimization platform

 

Denver, Colo. - Oct. 22, 2013 – WellTok, Inc., the leading Social Health Management company, today announced that it has acquired IncentOne, a pioneer in healthcare incentive design and management.  The combined entity creates the industry’s most robust Health Optimization Platform for entities that manage population health by matching consumers to personalized activities designed to improve their health and providing the right rewards to motivate positive behaviors.  IncentOne’s capabilities will be integrated into WellTok’s CaféWell suite of product offerings, currently positioned to reach up to 20 million consumers through contracts with leading health plans and health systems.

“Though we’re still in the early stages of consumer activation in healthcare, it’s clear that every population health manager including health plans, health systems and accountable care organizations (ACOs) will need two foundational capabilities – consumer engagement and incentive management,” said Jeff Margolis, chairman and CEO of WellTok.  “With the IncentOne acquisition, we are now able to extend our vision of providing an end-to-end consumer-facing enterprise solution that integrates personalized activities based on a users’ health status and interests with a robust incentive management platform.   These capabilities, along with our ability to seamlessly plug in best-of-breed solutions from leading application, device and care management programs, create an unrivaled platform that helps build brand affinity, decreases costs and drives improvement in quality measures such as HEDIS and STAR Ratings.”

 

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IncentOne Launches Personal Choice™ Rewards Innovative New Rewards Program

Program Offers No-cost Rewards for Health Programs

LYNDHURST, NJ - September 5, 2013 - IncentOne, the leading provider of incentive solutions to the healthcare community, has announced an innovative, first of its kind program that enables health plans, employers, brokers, communities and charities to offer up to $5,000 in free rewards per individual as part of their health programs. Rewards may be tied to any health related behavior such as participation, outcomes, consumer behaviors, utilization or education. The program is being launched through IncentOne's partnership with International Cruise & Excursions, Inc. (ICE), a global leader in member and loyalty rewards programs.

Personal Choice Rewards is a program that will enable clients to differentiate themselves as well as create consumer value tied to their brand or health management initiatives to drive cost savings, retention and loyalty. The program can be used as a complement or alternative to any funded rewards program. With IncentOne's Personal Choice Rewards, clients can target specific population segments (e.g., individually insured), or total populations.

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IncentOne Statement Regarding Final Ruling on the Use of Wellness Incentives

Webinar to be Conducted on July 16, 2013, 2 PM ET for more insight

LYNDHURST, NJ - June 20, 2013 - IncentOne, the leading provider of healthcare incentive solutions, has issued a statement on the recent final regulations regarding incentive use in wellness  programs that are effective as of January 1, 2014. The company will also conduct a FREE webinar on July 16, 2013, 2 PM ET, to provide more insight on the final rulings. (Email IncentOne's media contact, Patricia Bannon, This e-mail address is being protected from spambots. You need JavaScript enabled to view it   if interested in attending the webinar.) 

Please note that this webinar has concluded but has been recorded.  Please feel free to view and/or share with any of your associates by clicking on the following link:  https://cc.readytalk.com/play?id=2zghtz. If you do not have Flash installed, you will be prompted to install Flash before viewing.

 

After releasing preliminary rules in November 2012 and receiving comments from the healthcare and consumer community, the U.S. Department of Health and Human Services and other government agencies issued final regulations on May 29, 2013 on nondiscriminatory wellness programs and the use of incentives. The regulations strike a balance between allowing for innovation and protecting individuals from discriminatory activities. This provides both an opportunity for creativity and the need to manage the current new requirements created by the rules. The regulation states that they are "intended to allow experimentation in diverse ways of promoting wellness" and that the administration did not "want plans and issuers to be constrained by a narrow set of programs but want plans and issuers to feel free to consider innovative programs for motivating individuals to make efforts to improve their health."  

 

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IncentOne Issues Special Report: The Seven Deadly Sins of Incentive Program Design and Management

LYNDHURST, NJ - April 16, 2013 - IncentOne, the leading provider of incentive solutions to the healthcare industry, has issued a Special Report that outlines the "Seven Deadly Sins" of incentive program execution - the critical areas that must be addressed to deliver effective and compliance health incentive programs.

The use of consumer and provider incentives to drive behavior change is expected to grow significantly in the coming years. The Patient Protection and Affordable Care Act (PPACA) allows for increasing the allowed dollar values for incentives from 20 to 30 percent and, in the case of smoking cessation programs, 50 percent of annual premium. Moreover, according to Fidelity Investment and the National Business Group on Health's most recent employer survey, employer spend on health incentives has doubled in the past four years from $260 per employee in 2009 to $521 in 2012.

With incentives programs' increasingly pivotal role in reducing healthcare costs, optimization of design and discipline in execution are critical. In addition, incentives are becoming highly personalized - with different incentive designs targeted to different population segments. As the healthcare industry increasingly focuses on patients as consumers, the framework for acceptability is changing too. Consumer expectations of health incentive programs are set not by healthcare, but by the other reward programs they see in their daily lives - credit card, hotel, airline and retail programs. They expect accuracy, real-time data and proper allocation of values in return for a change in behavior. Creating the foundational technology and operational assets to evolve the program design to respond to changing demands for results, regulatory developments, changes in health services and optimization opportunities will also be critical.

The Seven Deadly Sins provides insight into data management; business rules and scenarios; business rules and scenarios; expected time horizons; multiple populations; the consumer experience; legal, regulatory and tax compliance; and program and technology evolution.

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IncentOne Launches Next Generation Outcomes Biometric Incentive Solution

Solution Expands Capabilities to Deliver Outcomes-based Programs

LYNDHURST, NJ - March 12, 2013 - IncentOne, the leading provider of incentive solutions to the healthcare industry, has released the latest version of its outcomes-based biometric incentive program.

This solution is the next generation of its original solution launched in June, 2011. The increase in the dollar value of incentives in the Patient Protection and Affordance Care Act (PPACA) and the recent PPACA regulations from 20 to 30 (and in some cases 50) percent of premium has opened the door to increased need for multiple outcomes-based strategies delivered in accordance with those laws. IncentOne's solution has been built to accommodate a wide range of incentive program designs to support any audience as well as biometric testing from any service provider or independent source of biometric results.

Capabilities of the solution include:

  • Supports testing data from any service provider
  • Aligns incentives to multiple improvement types, ranges and values
  • Aligns incentives to improvements or in range values for multiple measures (e.g., 3 of 5)
  • Enables different gender-based target levels for each measure
  • Supports multiple testing periods to allow for goals throughout the year
  • Enables incentives tired to year over year or period over period improvements
  • Combines participation and outcomes behaviors
  • Provides for turn-key administration of reasonable alternatives and alternative health activities based on physician recommendations
  • Integrates extended audiences such as dependents, spouses, and domestic partners

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