Health plans face intense competition when it comes to providing solutions to employers, market differentiation and member retention. Health plans must drive healthy behaviors, facilitate consumerism and drive member loyalty. Incentives are critical to achieving these objectives. More than just an advanced marketing strategy, an effective incentive solution is essential to support CDH initiatives, reduce healthcare costs for employers, improve HEDIS scores, support pay-for-performance and reduce medical cost ratios.
IncentOne is the leading provider of incentive solutions to the healthcare market. We provide solutions to health plans that serve over 75 million members. This acquired expertise enables us to drive completion of health assessments, participation in lifestyle management programs, compliance with disease management programs, generic drug purchases, CDH plan selection and other health and wellness activities.
IncentOne’s solutions solve the most common incentive program challenges:
- Sourcing of rewards for diverse audiences and health programs
IncentOne’s solutions provide the ultimate reward – choice. Recipients can select rewards from our extensive catalog that includes gift cards from hundreds of national retailers and much more. No matter what type of program you are running, we can provide appropriate rewards – regardless of audience demographics.
- Lack of an integrated solution to support all health programs
While incentive programs are ultimately about driving healthy behaviors, without a single solution to manage all programs it is virtually impossible to analyze the effectiveness of incentive spending. IncentOne can easily integrate multiple data sources from various health partners to provide you with reporting, program improvement and trend analysis.
- Absence of tracking, reporting and audit trails on member activities
The lack of a single “hub” for all incentive program activity requires manual tracking and reporting procedures. This lack of integrated reporting and audit trails can create significant compliance issues with internal and external regulations such as HIPAA.
- Lack of consistent communications to engage participants
Consistently reaching participants with relevant messaging can be a difficult proposition. Without focused and persistent communications, your program faces an uphill battle.
- Need to integrate data from multiple health partners
Purchasing different programs from many different health partners can cause internal headaches when trying to incorporate all data into one centralized location. It causes an extreme amount of manual tracking and reporting and continuous attention to handle information from your ever changing partners.
- Difficulty managing HIPAA and other legal and tax implications
There are many laws and regulations that govern how incentives may, and may not, be used to reward employees for healthy activities. It is extremely difficult for organizations to comply with these requirements without guidance from a company such as IncentOne, which has a deep understanding of rules governing the use of incentives to reward healthy behaviors.
- Challenge of integrating dependents and retirees
Without an integrated solution in place, it is difficult to incorporate dependents of members and retirees into your program. The lack of communication and program awareness makes it tough to get their participation in any type of program you may offer.
IncentOne’s solutions solve these challenges by integrating:
- Seamless integration of rewards, systems, guidance and services
IncentOne integrates the rewards, systems, guidance and services required for an effective program. With its reward portfolio and proven incentive management systems, IncentOne brings together all of the rewards and administrative services in a single solution.
- Rewards that appeal to all audiences
IncentOne’s solutions provide the ultimate reward – choice. Recipients can select rewards from our extensive catalog that includes gift cards from hundreds of national retailers and much more. This eliminates the need to pre-select or source new rewards for each program – regardless of the location or demographic of the audience.
- Flexibility to offer monetary, non-monetary and health incentives
Whether your program offers monetary awards, non-monetary awards, health awards or any combination of the three, IncentOne allows you to offer your employer clients the opportunity to choose what will work best for their situation. It’s just another way we provide you with the ultimate reward – choice!
- Real-time tracking and reporting on all activity
Because all activity occurs in a single solution, IncentOne provides real-time tracking and reporting on all program activity. IncentOne’s solutions come with a series of standard reports, but we can also provide custom reporting on any element of data you choose. Reports can be viewed in real time and downloaded into traditional formats such as Excel, PDF or HTML for printing.
- Flexibility to apply the solution to different audiences (employees, dependents, retirees) and activities
IncentOne allows employers to not only focus on their employees, but also on the harder to reach dependents and retirees. Encouraging participation from these groups is vital in the overall goal of driving healthy behaviors.
- Seamless integration of multiple partners and data source
IncentOne’s solutions allow for easy integration of data from multiple sources and as many health partners as an employer may have. We are able to pull all of this information together to provide you with the necessary information to analyze all program functions.
- Flexibility to offer both a “single event” and a “points” solution
With IncentOne, you have one partner that delivers a range of solutions for objectives as diverse as targeting employee participation in health risk assessments, encouraging female participants to get a mammogram and integrating “points” loyalty programs as part of a longer-term customer strategy.
- Communications plans to engage participants
IncentOne provides you with the necessary tools to communicate with plan participants on all relevant information. Messaging can be developed for any healthy behaviors and actions employers are trying to drive. Specific communications can be developed on an individual basis so that the most important messages reach the appropriate constituents.
- EMPOWER™ Program Design methodology to select incentive activities, values and budgets
IncentOne’s EMPOWER Methodology utilizes assessment tools to uncover the various categories of activities that should be rewarded, as well as the most cost-effective types and values of rewards needed to optimize program design. This not only “EMPOWERs” participants to engage in healthy behaviors that reduce healthcare costs, but also provides management with a suggested budget to accomplish this objective.
- Self-reporting of activities using IncentOne’s Self Reporting Toolkit
IncentOne’s solution provides an opportunity for participants to input information such as how often and how long they work out through our Self Reporting Toolkit™. Incorporating this information into your overall program is important for maintaining a better overall picture of the participants’ healthy behaviors.
- Consultation on legal, tax, HIPAA, ERISA and non-discrimination rules
IncentOne’s extensive experience in both the healthcare and incentives industries enables us to guide you through the intricate maze of laws and regulations governing the use of health incentives. This, in turn, ensures compliance with these requirements in a manner that optimizes program results.
- ROI Analysis
IncentOne provides analysis of spending, response rates, trends and, ultimately, return on investment. With this data at your fingertips, IncentOne can assist you in driving healthy behaviors and member loyalty.
Whether you are looking for “Awards” for a single health activity or an integrated “points” incentive solution to drive ongoing behavior change, IncentOne has a solution to meet your needs. Our solutions enable you to implement a single program while moving to wrap your programs together into a single solution. IncentOne delivers the integration and flexibility that enable you to focus on how the solution drives key business goals. |